Old Spice Man Marketing, Redux: What Went Right--and What Did Not | Fast Company

Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter & Gamble, Old Spice’s parent company, showed the world how a brand can play a kick-ass game of media Ping-Pong.


Old Spice Man Marketing, Redux: What Went Right–and What Did Not | Fast Company