Jobs, in Walter Isaacson’s Steve Jobs:
I’d like to create an integrated television set that is completely easy to use.
Presumably/hopefully anything Apple might do within a standalone TV it would mirror with a set top box. Somehow it seems harder to swallow the idea of buying a whole new TV when so many people just bought HDTVs in the last five years or so. Then again, Mac users typically spend the equivalent of a new TV on a new computer every few years. (via)
Jobs’s final plan: an ‘integrated’ Apple TV