Big surprise here:

UltraViolet first became available as a digital movie copy bundled with a few Warner Brothers Blu-Ray releases, but the system was overly complex and didn’t work well at launch: social media measurement firm Fizziology found that three percent of comments relating to UltraViolet were positive, 17 percent were negative, and the rest were neutral. This was among the worst reception the company has tracked

UltraViolet and Flixster digital movie services draw the ire of consumers