DC Entertainment has official unveiled its new logo, as rumored. It looks better in color than it did in black and white, but I think a logo should look good in black and white. It needs to make sense on photocopies, for example, which aren’t going to be glossy and bright. As I said the other day, I think the 1976 “DC Bullet” was perfect and I don’t buy into the marketing speak that a logo needs to be a “dynamic and provocative identity […] a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content.” Marvel’s logo looks great on film but isn’t itself dynamic.

You can read DC’s official announcement of the logo on its Source blog and a write-up about it on Fast Company’s co.create site.