- Load software quickly enough for me to not notice the lag.
- Target ads to me that really are relevant to my needs as a consumer.
- Notice that I’m doing a repetitive task and offer to complete it for me in a non Clippy sort of way.
- Understand when I’m searching for something whether I want to see articles about that product or places where I can buy that product.
- Make it easy for me to send a large file to someone.
The list goes on.